Mike Lazaridis - Inventor and creator of the Blackberry Smartphone

Mike Lazaridis. Born 14th March 1961, in Istanbul, Turkey. Actually, his full name is Mihalis Lazaridis. He is not a native Canadian. Her parents blooded Greek. At the age of five, he joined with his family to Canada. They settled in Windsor, Ontario. Mike already had talent, ingenuity and perseverance shown since the age of 12 years, in 1979 he won the prize of the Windsor Public Library, all because he books the library had been reading science collections. Since his childhood he was the opiate of reading.

Mike was lucky because the parents and the school environment is very possible, he developed a talent and his interest in electronics. In 1979 he began studying at the University of Waterloo, Ontario, Canada. This is where he began pioneering the RIM (Research In Motion Limited). In 1984, Mike took during his student days in the bidding competition automotive giant General Motors. The project is to develop a computer network system controller display. He won an award and may award contracts worth $ 500,000 to work.

Mike is very serious in the development of the company. Before the development of the BlackBerry, RIM in 1999 in collaboration with RAM Mobile Data and Ericsson cell phone company already known to develop Mobitex. This is a mobile data device first used by Ericsson.Hasilnya? Inter @ ctive pager was started 950th August 2000 began to be marketed this product. The size is about the size of bath soap. On the market competes with SkyTel, a similar product - both two-way pagers - Motorola. This product is not successful on the market.


Mike is a visionary and innovator who is widely seen in the position in the future and was something of the people to live comfortably in conditions in the future requires the sharing of information and data needed to create. Until finally he managed an intelligent device that needs the exchange of information and data in real time can either be met, by making text, voice and even push-mail. However, problems occur when the product will come to market, namely the problem of fire mark or the name of the product market. It was RIM's swearing-Lexico branding services in California. A famous brand consulting firm in America, but still could not find a name that fits, easy to remember and have a high resale value. After much thought and see the shapes and logos on these products tercetuslah name "Blackberry". "BlackBerry is easy on the memory stick, or better than names like ProMail mega mail," said placel (Lexico Leadership Branding California)

Blackberry name was taken after seeing the logo image in the form of granules as well as the color of the product is jet black. And by the BlackBerry brand name is now almost 100 million units sold in 91 countries and works with 500 operators and controls 20.8 percent of the smartphone market. Surpassed only by Nokia Syimbian OS.

Activity increasingly crowded and increasingly refined his talent after receiving a contract worth $ 500,000 from General Motors (GM). Its mission is to build a computer network control display on the car company ..


However, there are clear facts in this story. The behind the success of RIM's BlackBerry as the printer proved to Mike Lazaridis is a  college dropout   . He was a madman from childhood tinkering with electronic goods but not the end of college with a focus on electrical engineering. He in-drop out, only two months before graduating from the University of Waterloo, Canada. He prefers to deal with the company he founded while in college.

Certainly not overly Lazaridis also the juxtaposition of the name with the owner of Microsoft, Bill Gates, and the owner of the social network Facebook, Mark Zuckerberg. Therefore, the cold hand they give the ability to birth in a stable product relatively short time and became an icon of human life.

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